Toblerone Special Editions

A timless brand icon.


A series of special edition packs for Toblerone, predominantly for Christmas and Easter created between 2004 - 2009. For the southern hemisphere the problem is always how do you visualise a Christmas pack without using snow!


As much as possible our solutions were always based around subtle wit which is a part of the brand character. The sandcastle snowman from Christmas 2005 is one such example.


The Ho Ho Ho pack, used several times and by other countries, increased sales 400% the first year it was printed in 2006.